Meet Our Owner,

Clara Mendias.

Born and raised in Marfa, Texas. Clara has followed her passions by receiving training from the Cordon Bleu, Austin, Texas for baking and Aveda, Matric, Redken; All-Nutrient for hair care techniques.


After fifteen years as a hairstylist and colorist, Clara established Mendias & Company Urban Day Spa as a rejuvenating destination in downtown Alpine, Texas in 2013, while also offering custom cakes to area event hosts.


In 2018 Clara brought her skills together as an elopement coordinator for West Texas Popul Weddings. She books all vendors needed for the special day creates custom wedding cake and provides wedding hair and makeup on the day-of. Each custom Popup Wedding is created for couples looking to keep things simple, so they can focus on the important stuff - each other.


She prides herself not only on her baking and hair care skills, but also the meaningful relationship established with her regular clients. You'll be in competent hands with Clara for your hair care, elopement, and baking needs.